Generation Future

 

As an industry, CBAFF has a responsibility to attract and inspire the next generation of talent—demonstrating that freight forwarding and logistics is a dynamic, rewarding, and future-focused career path.

 

Launched in 2024, Generation Future continues to play a key role in supporting this objective.

 

Generation Future provides a platform for emerging professionals to share their experiences, insights, and perspectives. This helps us better understand what resonates with new talent and what motivates them to build a career in our sector. These insights are instrumental in shaping how we promote the industry to schools and early-career professionals, ensuring we present logistics as the innovative and essential industry it truly is.

 

The value is clear: Generation Future is helping to build a stronger pipeline of talent for the future. By supporting the development of tomorrow’s leaders, we are also ensuring the next wave of professionals see our industry as one where they can thrive, innovate, and make a meaningful impact.

 

Through an open nominations process, the CBAFF Council has brought together a diverse group of young professionals with fresh perspectives and a willingness to contribute. By championing their voices and stories, Generation Future strengthens our connection with new audiences and highlights the breadth of opportunities our industry offers.